DFIN Digital Brochure 2022
A digital brochure to outline how DFIN guide its customer through every step of their business and investment journey. The four main products briefly explain the "How, What and Why" to manage the various complex issues made easier. Response from client The brochures received good feedback from clients hence the company were assigned four more projects with DFIN. |
DFIN Infographic Digital Brochure 2021
A digital brochure to help the DFIN sales person access the information about the company's product easily when making a sales pitch to their prospective customer. The information should easily navigate them into a journey depicting how they walk together with their customer in the process. Our challenge is how we could capture the relevant information and packaged them into layers where they can be easily understood and explained. Response from client The brochure received good feedbacks from client and was assigned more projects from DFIN that included to develop a new website for the APAC region. |
Dell Technologies PowerEdge Webinar (Speaker's Deck)
A movie-like theme featuring a spacecraft screen and futuristic elements were applied across Dell speaker's PPT deck showcasing the company's latest innovation. A digital event where the elements will also be displayed as the screen background during the live webinar. In such a way, the speakers appeared like they were in a huge spacecraft when presenting to the online audience. Response from client They were very happy with the webinar, hence they assigned another event project with a higher budget. |
Dell Technologies Playbook
A comic style theme illustrating Dell as the superhero offering solutions and protection for their potential client. The idea was to enhance the content to make it fun, easy to read and understand. Response from client Client was very happy with this first playbook which was produced during the start of the pandemic. More projects gradually increased to help them with the webinars. |
Employee Engagement Deck (only part of deck is shown)
A team building proposal deck for potential client to help them understand how their company can help their HR to get employee engage with one another during the digital transformation period. The visual became a selling idea to our current client on how we could help them improve a boring powerpoint slides to an attractive storytelling deck. Response from client Acquired new projects from clients to beautify and improve their internal corporate guide deck in Powerpoint. |
Schneider <2019>
- Campaign Identifier, Social Media Adverts for AB testing, EDM Mock up A campaign identifier was created to promote the iRewards program for Schneider. This was a B2B digital campaign where the objectives is to attract and encourage Schneider's existing customers to sign up for their rewards program and the winner gets to win a trip to Italy. We created a social media AB testings, featured one with a standard Schneider brand look and the other a lifestyle picture that could drive and attract viewers to Italy. |
JBS, New Brand Identity and Packaging Design
A well-established brand in Brazil that supplies canned meat product to many countries. JBS was set to target a new brand name for the Asia market in 2022. We created survey to collect data, a customer persona and brand directions for the new brand identity and packaging design. My idea was also to create a visual storytelling proposal deck to the client who are based in Brazil., hence we won the pitch without any physical presentation due to our different timezone. Response from client JBS Brazil liked this proposal, so did the marketing company in US who kept the brand name. As a result, client included an activation campaign as well. |
HP - MYPRINT.SG (Pitch Deck)
A proposal deck for a webinar event held by HP internal department. I came up with the content strategy in support for my concept and key visuals, which will be applied throughout the webinar, that includes what kind of MC to engage and games during the in-between. |
HP Flexi Packaging Design
The packaging design are printed samples meant for HP internal event. They gave their customer a visual understanding of what HP presses can achieve to gain more business opportunities. |
Philips - Poster (Australia Market)
The client wanted a poster that can be hung on the product, it also has to be made easy for the sales person to move during product demonstration in store. Since this was used to promote a steam iron, the idea of the hanger diecut worked as a poster. The only challenge was to convince the client to accept the idea that works though it is not fully aligned with their brand guide. Response from client The poster was a success and it helped client gain sales growth in Australia. As a result, the company has acquired more projects from Philips. |
Nestle (Internal) - Logo Revamp